Waddyado gives HR and People leaders access to accredited UK coaches, grounded in organisational psychology and years of talent intelligence, matched to the right leader at the right moment.
Grounded in organisational psychology
12+ curated, accredited UK coaches
ICF, EMCC and BPS accredited practitioners
Recruitment and talent intelligence built in
Most global coaching platforms are built for volume: thousands of generic coaches, algorithmic matching, all tied up in a nicely formatted bow with some smart-looking fonts. That's fine if coaching is a line item you need to tick off. It's not fine if you actually want to make serious business improvements, upskill staff or ensure redundancies don't harm the brand.
Waddyado is built differently. Every engagement is grounded in evidence-based organisational psychology, shaped by years spent inside recruitment and business advisory, watching closely what actually predicts whether leaders, managers and staff (at all levels) thrive in their roles. Our coaches are curated, not crowdsourced: 12+ accredited UK practitioners (ICF, EMCC, BPS), matched by people who understand organisational needs.
For C-suite leaders, VPs and founders navigating growth, transition or succession. 1:1 coaching from senior practitioners with board and executive experience, built around the reality of leading at that level: less noise, higher stakes, fewer people who can tell you the truth.
Explore Executive CoachingThe leap into management is where most leadership capability is won or lost, and where most retention risk sits. We coach first-time managers and high potentials through that transition with evidence-based frameworks, so capability builds before it's tested and your best people have a reason to stay.
Explore Leadership DevelopmentReactive outplacement responds after the decision is made. We work upstream: identifying flight risk, redeployment opportunities and transition needs before they become a resignation or a redundancy. When outplacement is needed, it's delivered with the same psychological rigour, protecting your reputation and your people.
Explore Talent MobilityEvery Waddyado coach is accredited (ICF, EMCC or BPS) and selected for depth of experience, not availability. We keep the cohort deliberately focused, 12+ senior UK coaches, because a curated group of practitioners outperforms an open marketplace. You get a coach who understands your sector and your leader, matched by our team.
Meet the Coaches
Claudia Gasson MSc
Founder and CEO
Claudia Gasson built Waddyado after building something else first. Over 12 years in recruitment, she founded and ran Ortus Talent, a search firm that placed professionals across 20+ countries. Growth came fast, and so did the weight of running a team.
What changed the trajectory of the business wasn't a new process or another hire. It was working with a leadership coach. Coaching sharpened her decision-making, gave her language for what she'd been doing on instinct, and made her a better leader for the team who depended on her. The business went on to place over £1m in fees, and Claudia became convinced that coaching, done properly, is one of the highest-leverage investments a leader can make.
That conviction sent her back to study. She completed an MSc in Organisational Psychology at Birkbeck, University of London, to understand the mechanics behind what she'd experienced: why some coaching transforms a leader and some barely moves the needle. She built Waddyado to bring that same rigour, evidence-based and psychology-led, to other leaders and organisations.
"Before working with Claudia, I knew I needed to get back in the driving seat with my career, but felt overwhelmed. She helped me understand where I gain value and fulfilment from my work, and closely inspect some long-held beliefs about what my career 'ought' to look like.
I came away with an actionable plan for my career direction. I'd highly recommend this to anyone at a career crossroads."
Isobel, Senior Recruiter to HR Strategy
10 years experience | Successfully pivoted to internal HR
Tell us what you need coaching to change. We will come back with a shortlist of accredited coaches and a clear proposal.
Book a ConsultationLooking for coaching as an individual? Visit our coaching for individuals page.