For Individuals

Coaching for individuals

Waddyado works with individuals on the same terms as our corporate clients: accredited coaches, matched by people who understand organisational context, grounded in evidence-based psychology. Coaching is by application and tailored to where you are in your career.

How It Works Career Coaching Executive Coaching Leadership Coaching Coaching Packages FAQ
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Career coaching

For professionals navigating a transition, pivot or crossroads. Coaching that helps you work out where your skills translate next, and how to get there.

Enquire About Career Coaching
Our methodology

The Reinvention Arc

Career change isn't random. It follows a psychological sequence. The Reinvention Arc is Waddyado's core framework, built on peer-reviewed organisational psychology research and developed by our in-house psychologist and career experts. Every coaching session, every tool, and every piece of content on this platform maps to one of five stages.

Rooted in research

The Reinvention Arc draws on decades of peer-reviewed research in organisational and occupational psychology.

Herminia Ibarra (INSEAD)

Research on working identity shows that career transitions require people to experiment with new identities before committing to them, not the other way around. Underpins the Identity and Action stages.

Deci and Ryan

Self-Determination Theory demonstrates that autonomous motivation produces more sustained behaviour change than external pressure. Underpins the Direction stage.

Albert Bandura

Self-efficacy theory shows that belief in one's capability is built through mastery experiences, not positive thinking. Underpins the Confidence stage.

Maslach and Leiter

Research on burnout and engagement shows that misalignment between a person's values and their role is a primary driver of career dissatisfaction. Underpins the Identity and Direction stages.

Mark Savickas

Career Construction Theory positions career development as a narrative process of meaning-making, not a linear skills-matching exercise. Underpins the Integration stage.

Selenko et al.

Research on job insecurity demonstrates that psychological uncertainty about employment has measurable effects on wellbeing and identity, separate from actual job loss. Underpins Waddyado's approach to redundancy and outplacement support.

This isn't coaching built on intuition. It's built on evidence.

Executive coaching

For senior leaders and founders working through growth, transition or succession. The same coaching approach we deliver for our corporate clients, available to individuals directly.

Enquire About Executive Coaching

Leadership coaching

For managers and high potentials building the capability to lead well. Structured, evidence-based coaching for wherever you are in that development.

Enquire About Leadership Coaching
How It Works

Three steps, no guesswork

Step 01

Apply

Tell us where you are and what you want coaching to change. Coaching is by application, so we only take on work we can do well.

Step 02

Get matched

Our team matches you to an accredited coach (ICF, EMCC or BPS) based on your sector, your goals and your context. Matching is human-led, not algorithmic.

Step 03

Do the work

Structured 1:1 sessions grounded in evidence-based organisational psychology, with clear objectives and accountability between sessions.

Enquire About Coaching Take the AI Career Assessment
    Your Coaching Team

    Meet our coaches

    Our psychology-trained coaches combine evidence-based methodologies with real-world experience to guide your career transformation.

    Not sure which coach will be best for you? Speak to Claudia, our Co-Founder and CEO and she will match you to the right coach for you.

    Speak to ClaudiaView coaching packages
    Coaching Packages

    Choose your coaching

    Career, leadership or executive coaching, delivered as 1:1 sessions with a dedicated accredited coach. Pick the package that matches the level of support you need, tell us your focus at booking, and we'll match you with the right coach.

    Find Your Direction

    Clarity

    £299One-time payment

    or 2× £149.50/month

    • AI Career Assessment to establish your starting point
    • 2× 60-minute 1:1 coaching sessions (over 4 weeks)
    • Personalised development roadmap
    • Access to Waddyado resource membership (30 days)

    Best for: Early-stage exploration, testing the waters, need quick clarity on direction, whatever your focus

    Most Popular

    Build Your Strategy

    Confidence

    £699One-time payment

    or 4× £174.75/month

    • Everything in Clarity, plus:
    • 4× 60-minute 1:1 coaching sessions (over 8 weeks)
    • A structured plan matched to your focus: career strategy, leadership capability, or executive development
    • Accountability check-ins
    • Access to Waddyado platform (90 days)

    Best for: Committed to real progress, need structured support and accountability, whether that's a career move, a leadership step-up or an executive challenge

    Deepen Your Impact

    Transformation

    £1,499One-time payment

    or 6× £249.84/month

    • Everything in Confidence, plus:
    • 6× 60-minute 1:1 coaching sessions (over 12 weeks)
    • Deep behavioural psychology work suited to your focus: breaking career barriers, building leadership behaviours, or strengthening executive presence and stakeholder influence
    • Goal-specific deliverables, agreed with your coach (offer negotiation, board-readiness, or a team leadership plan, depending on your focus)
    • Unlimited platform access (6 months)
    • Email support between sessions

    Best for: Significant change, whatever the goal: a major career pivot, stepping into senior leadership, or navigating an executive challenge

    Limited coaching spots available monthly — We maintain small cohorts to ensure quality support.
    The Process

    Your Transformation Journey

    A structured approach designed by psychologists to guide you from stuck to unstoppable.

    Step 1

    Assess

    Complete AI-powered career assessment

    Step 2

    Discover

    Deep-dive coaching to uncover your authentic direction

    Step 3

    Strategise

    Build actionable roadmap with psychological insights

    Step 4

    Execute

    Implement with ongoing support and accountability
    Success Stories

    Real results from people we have coached

    "Work in my industry, film and television, had dried up, and as a freelance worker I found myself without income and unsure where to turn. My coach highlighted the transferable skills I already had, and together with the career assessment tool I discovered new markets I had never considered.

    I have since opened avenues in different sectors that use my skills and am exceeding all my expectations. Without that support, I am not sure I would be back earning and doing a job I truly love. I would 100% advise anybody to have those conversations."

    — Jonathan Crawford

    "Before working with Claudia, I knew I needed to get back in the driving seat with my career, but felt overwhelmed by the prospect.

    Claudia helped me understand where I gain value, self-esteem and fulfillment from my work, and closely inspect some long-held beliefs about what my career 'ought' to look like, ones that weren't serving me well.

    I came away with both short and mid-term objectives, and an actionable plan for my longer-term career direction.

    I'd highly recommend working with Claudia to anyone at a career crossroads, whether looking to get the most from their existing role, accelerate development, or pursue a complete pivot."

    — Isobel, Senior Recruiter to HR Strategy

    10 years experience | Successfully pivoted to internal HR

    FAQs

    Common questions

    Everything you need to know before you start coaching.

    Ready to start coaching?

    Book a Consultation