We've Been Featured in Yahoo News & The Argus
In The Press
By Claudia Gasson, Founder & CEO · April 2026 · 5 min read
Yahoo News UK The Argus
"Most career advice jumps straight to action. But when you don't have clarity or confidence in where you're headed, those steps can feel overwhelming."
Claudia Gasson, as quoted in The Argus / Yahoo News UK
The Moment It Became Real
When you build something from scratch, pouring your evenings, your weekends, your savings and your own lived experience into it, there's a particular kind of moment when the outside world finally sees it too. This week, that happened for us. Waddyado was featured in The Argus, the regional news publication covering Brighton and Hove, with the story simultaneously published on Yahoo News UK, reaching an audience of millions across the country.
The article, written by journalist Samanta Gladkauskaite and published on 22 April 2026, described Waddyado as a platform taking "a fresh approach to career change."
Why This Coverage Matters
The Argus isn't just a newspaper. For Brighton and Hove, it's the heartbeat of the local community, a trusted voice reporting on the people, businesses and stories of Sussex for over 150 years. Being featured there, in the same week as our public launch, is a meaningful signal that what we're building resonates beyond our own bubble.
The fact that The Argus story was also published on Yahoo News UK, one of the UK's most-visited news destinations, means that the conversation around psychology-led career transition is reaching people at exactly the moment they need it most: people who are searching for what comes next, often quietly, often alone. That is precisely who Waddyado was built for.
The Story Behind the Story
The article captured something I've always wanted to say plainly: the problem with most career support isn't that it's bad, it's that it starts in the wrong place.
Traditional outplacement rushes you towards the CV, the job board, the LinkedIn refresh. Those things matter, but only once you know where you're pointing. If you don't have clarity on who you are, what you value, and where your skills genuinely translate, no amount of cover letter coaching will get you to a career that feels right.
I know this because I lived it. I'd smashed my sales targets, built my own recruitment agency from the ground up, and ticked every box a high-performing career is supposed to require. Then burnout hit. And I had no idea where to turn.
That personal experience, sitting in the gap between "successful on paper" and "completely lost in practice," is the founding insight of Waddyado.
"The Argus described Waddyado as offering 'a more personal, structured route through career transition, starting with self-understanding before moving on to practical steps.'"
What Waddyado Actually Offers
For anyone who has just discovered us through The Argus or Yahoo News UK, here's what you'll find on the platform.
AI Career Assessment
A psychology-informed starting point that maps your values, strengths and transferable skills so you understand where you belong next.
Career Pathway Guides
Structured routes into new industries and roles, built on evidence rather than guesswork.
Accredited Career Coaching
Work 1:1 with ICF-accredited coaches specialising in career transition, redundancy and burnout recovery.
Career Change Hub
CV clinics, interview support and practical resources. Once you know where you're headed, we help you get there.
Community
A peer community of people navigating career change at the same time as you. You don't have to do this alone.
Events & Podcast
Regular events and expert content to keep you informed, inspired and connected throughout your journey.
Psychology-Led, Not Just a Phrase
Our methodology, the Waddyado Psychological Framework™, draws on decades of established research: Ibarra's identity transition work, Deci and Ryan's Self-Determination Theory, Bandura's self-efficacy research, Savickas's Career Construction Theory, and Maslach's burnout model. These are the structural logic underneath every tool, every assessment and every coaching conversation on the platform, not borrowed references for credibility.
The result is a platform that doesn't just help you find a new job. It helps you understand yourself well enough to find the right one, and approach it with confidence rather than desperation.
AI Displacement Is the Context. Human Potential Is the Cause.
We launched Waddyado at a moment when redundancy is being heard in boardrooms, factories, call centres and open-plan offices across the UK with new and urgent frequency. AI and automation are reshaping work faster than most people know how to respond to.
We believe displacement doesn't have to mean devastation. The skills built over a lifetime don't become redundant, they get channelled. What people in career transition often lack isn't capability. It's clarity, confidence, and the right support to channel what they already have into something the world actually needs.
That's the mission. That's what The Argus and Yahoo News UK helped us share with a wider audience this week.
Thank You
A genuine thank you to journalist Samanta Gladkauskaite and The Argus team for taking the time to tell this story. If you're reading this because you found us through the article: welcome. You're in the right place.
Ready to Find Out Where You Belong Next?
Start with our Career Assessment, a psychology-informed tool that maps your strengths, values and transferable skills so you can move forward with clarity.
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